Holiday…NO, Labor Day…wait…Really?

Holiday?

Tradeshowgypsies have to make their own holidays! The Labor Day Holiday is usually the kick-off to the fall trade show season –get ready this year is going to be a lulu! This means is it a prime show-set-up weekend with labor costs doubling or even tripling!

Adding insult to injury! Be wary as your travel can be quite the challenge. With some families and schools starting after Labor Day families are trying to squeeze in that last tiny bit of summer, or college students who may be having a bit of angst moving into dorms and the starting of classes; not that they are going home necessarily but they are traveling out for a little break before full-blown focused time hits between now and the “real” holidays (gypsies are rarely home for Halloween and Thanksgiving is always in question).

With all the whooharrah in the airports, there you are with you trusty gypsy suitcase loaded with work suits (polo-latest color and logo/button down just in case/black, black, black…ok last days of khaki, khaki and those show set-up jeans, etc. etc.) sigh.

Thinking of family or friends that are going to be “celebrating” in whatever manner, makes a gypsy quite sad and frustrated with the traveling situation. Feeling like a cast off and “working” the gypsy mind goes on thinking, all of this is for free-as of course tradeshowgypsies are on salary! But, you get to travel, you know that wonderful vacation type travel that your colleagues who do not travel all swear you have the easiest job!

HURRUMPH! Visions of hauling them out of their family outing and making them stand in this line with the screaming 6-3-0 year old(s) and overwhelmed parents; college students laughing and carrying on with no tags on their bags not to mention where is my ID?? GRRRR you think, just go, go, the kiosk is open! You drop your trusty gypsy suitcase for its next meet-up with a variety of its own challenges *please make it one more trip! After many other irritating incidents you finally arrive at your home-base window seat (necessary to keep from head-bob during the nap that begins before plane is off the ground).

As you open those groggy eyes and the plane touches down at the new camp, a switch goes off in your body and brain. The gypsy magic has occurred and you are on GO! No more anxiety with other travelers, time to fetch the magic tradeshowgysy suitcase and bring this show to life! Amazing, how those holidays that are cut short seem to meld away into just another, “I avoided the DOUBLE-TIME for SHOW LABOR day!”

You just saved Labor day costs, don’t forget to keep track of those savings as the % of money you saved your company by traveling on the holiday, your hotel room/food if you get any is only about 1 hour worth of labor costs, so yes you saved money!

If I can say one thing about missing many holidays being a tradeshowgypsy – make sure to cut a deal with your clan leader and get your Holiday(s) and make them special! Your family, friends, TSG Cat knows you are missing those holidays so be creative and don’t just clean house or sleep…make those days HOLIDAYS! Safe Travels gypsies!

Show buzzed yikes!…wait Really?

Ever have one of those days on the show floor when you know something is different…

Visiting a show as a guest I was meeting with the show organizers to get a feel for the layout and logistics of the event. Arriving early and heading toward the keynote venue, I noticed there was a definite buzz on the show floor but it sounded like a microphone had gone bad, you know that screech that sends everyone’s hands up to their ears.

 
As I headed toward the noise, I noticed something odd, the microphone
was attached to a person and it was lying on the stage!  My instincts sent me running, as I approached the individual, there was a definite odor of “under–the-influence”, and the noise had an additional sound to it, snoring! I pulled the microphone out of the hand and called the show organizer to let them know they had more than a broken microphone issue! I didn’t even turn the person over, I didn’t want to know!

Kudos to show management for the swift and discrete way they handled the situation! I also received the VIP treatment at the event for keeping things under wraps which I greatly appreciated. There are still gypsy secrets that shall remain that way!

Share your wild and unbelievable show stories…I know there are tons, we share them at every show!

Trade show gypsy has arrived…

The Trade Show Gypsy Has Arrived!

This blog has been a long-time coming, the winds have finally blown this gypsy wagon into blogging for the good of all those people who have dedicated any amount of time and efforts to trade shows, conferences, workshops, and industry events!

The face-to-face interaction is human nature, but the mobile network has now added a new dimension to the gypsies bag of tricks! Just one of many topics up for discussion.

I hope to reach that audience who can laugh, (after the fact of course), “show-stories”, and share tips on how to make shows work for you. Sales, marketing, business development, company rules, marketing, ROI, logistics, contracts, and personal career tips to make those trips pay off and fun.

And for campfire stories the glamorous (maybe not so much) things that happen as traveling gypsies through the variety of airports, airlines, hotels, conference centers, and the ultimate review in trade show food!

It’s a start!

 

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