Are we running or flying in 2014! The afterglow of the holidays did not even get a chance to occur before I was flying to the first show of the season. I hit a smaller show which was as well attended as ever even with all the weather delays and cancellations. Next on to the big decider for the year!
Yes attending CES for 7 years in a row has proven my theory! Tradeshowgypsies are great watchers and purveyors of the show scene and energy, even with the said, 150,000 in attendance. All the hustle and bustle and booth antics come to a stop when that eagle eye of tradeshowgypsy takes over, to not only see what is going on but feel the energy! Yup, it was buzzing at a high-frequency and in vivid HD-3D-with voice commands! WOW! What a great start to the year!
What does this mean? It means hold on to your magic bag gypsies it is going to be a wild year of “innovation” new 2014 buzz word! There are so many great start-ups who have grown and are now in the running with everything they can get their hands on to either be a part of or support the large food chain of electronics. Granted this is one show and it has an international appeal and maybe your market is not quite there. It doesn’t matter, the fact is that once innovation hits, it is like wild-fire, everyone gets inspired and the energy changes and companies who have had R&D back in the depths of your trade show equipment closet, are now asking you to move your stuff, they need the space to “innovate” or get left behind.
If you get into the 100th Monkey Effect; which some say is a false set of data, etc. etc., and can be found on Wikipedia (such a valuable resource of somewhat correct information) with several people cited as saying, yes or no if you have not heard the theory. Basically the gist of it is, one day said monkey washes his sweet potato and after a time monkeys on an island start washing their sweet potato too. How does this happen? I think that when innovation and inspiration spark it lights more than one candle! But as a gypsy, what can I say, I am with the Monkeys! As an observant tradeshowgypsy, watching one company design a (whatseewhoozit); and traveling to Europe to see a similar (whatseewhatsit) sitting on a counter of a start-up; well could be copying, could be the nature of the product and the industry next step; could be anything, but no matter what that innovation is moving!
That is how my year began! This week is still moving at warp speed – this time it is me who is in the innovators position!
I wish you health, happiness, luck, and a GREAT, GREAT, GREAT trade show and event year!
(Image used in this post is from http://www.hundredthmonkey.org/)